Work that speaks
Google AR/VR
Creative Direction
Website
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Our aim was to craft an engaging, immersive experience that highlights Google’s innovation in AR and VR, while ensuring a smooth, intuitive journey for users across all devices.
NFL
Creative Direction
Digital Ad Campaign
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The objective of the NFL Game Pass campaign was to drive subscriptions and awareness by highlighting exclusive content and live game access through engaging, platform-specific social media assets.
DC Universe
UI UX Design
Desktop / Mobile App
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The goal of the DC Universe app design was to create a seamless, immersive platform where fans could stream content, read comics, and connect with the community—all through a bold, user-friendly experience that captures the spirit of DC.
Directv Sports
UI UX Design / Art Direction
Digital Experience
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The objective was to deliver a consistent NFL Fantasy experience across DIRECTV and mobile platforms while integrating content from CBS, Yahoo Sports, and the NFL, and to support major sports events with engaging, high-impact visuals.
Samsung
UI UX Design / Art Direction
Digital Experience
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The goal was to create a user-centered campaign that highlighted the Samsung Galaxy S6 Edge as a tool for creativity and adventure, using global stories, real-time video, and social integration to engage a digital-first audience.
Land Rover
UI UX Design / Art Direction
Digital Experience
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The objective of this project was to create an engaging mobile campaign that brought Land Rover’s adventurous brand story to life, using immersive visuals and social feed integration to connect with users and inspire exploration.
Product Design
As a Product Designer, I led end-to-end design for responsive web and mobile platforms, turning business goals into scalable, user-centered solutions.
Partnering with cross-functional teams, I helped shape product vision and launch features used by millions. From UX research and user flows to high-fidelity prototypes, I drove design decisions that enhanced usability and aligned with stakeholder goals.
The following case study showcase my approach to solving complex design challenges across web and mobile platforms. The project highlights how I combine strategic thinking, user-centered design, and cross-functional collaboration to create impactful digital experiences.
StoryRoom
Overview
An AI-powered writing tool that helps businesses create personalized marketing content by analyzing brand voice and audience insights to deliver fast, high-quality results at scale.
Hot Off the Press
Every great brand starts with a spark—and concept moodboards are where the magic begins. These early explorations blend strategy with style, helping define a brand’s voice, vibe, and visual world. From naming cues to color moods and story-driven visuals, each board sets the tone for bold, intentional identities. Think of them as the creative compass before the full map is drawn.
eProfitable | Rebranding
Direction 01
eProfitable | Rebranding
Direction 02
eProfitable | Rebranding
Direction 03